May 10, 2021
Allseating Reveals Switzerland-Inspired Textile Collection by Emanuela Frattini Magnusson
Engadin’s Design Encompasses Elements of Geometry, Nature, and the Bauhaus Movement
Toronto, ON — May 10, 2021 — Allseating is pleased to announce today the launch of Engadin, a proprietary textile collection designed by Milan-born architect and designer, and President of EFM Design, Emanuela Frattini Magnusson. Engadin features three patterns; Dots, Grid and Bauhaus, which are all based on geometric shapes, a linear grid, a loose dot pattern and rectilinear color fields. Engadin is perfect for resimercial lounges as well as guest or task seating due to its striking patterns.
Engadin received its namesake from Frattini Magnusson’s explorations through the long high Alpine valley region in the eastern Swiss Alps, as she derives a majority of her design inspiration from her travels. The colorways capture a dynamic mix of greys, greens and aquas, yellow and red, which are reminiscent of summers Frattini Magnusson spent in Sils Maria in the Engadin. The granite of the mountains, the blue and green of the lakes, the yellow of the larch trees in the fall, and the red that shows up everywhere in Swiss signage, brought the entire collection together.
“It has been an honor working in tandem with Allseating on this collaboration,” says Frattini Magnusson. “It was an adventure getting to relive my travels while brainstorming with their team from an aesthetic perspective for Engadin––I really wanted to create patterns that would be complementary, yet distinctive for the brand’s products.”
The three patterns, Dots, Grid and Bauhaus, and 18 colorways are different in nature and scale, and can stand on their own or coexist. The same approach is true for the respective colorways, as it was Frattini Magnusson’s goal to obtain a balance between an expected foundation of neutrals and a fresh clarity of harmonious colors. Each pattern has different “color balances,” which means that applying the same colorway to the three types of patterns results in three very different outcomes––however, there is a common thread that pulls them all together. The Dots pattern is more playful, freehand, and softens the rigor of the other two, whereas Bauhaus, depending on which colorway is chosen, can be very decorative and bold. Grid, in the same colorway, is more subtle and offers a balance.
The line’s durability (each pattern can be cleaned with bleach), antimicrobial properties (which maintains a soft touch), and competitive price point are standout features for Engadin compared to other proprietary textile collections on the contract market. As these were the guiding principles that delineated the boundaries for the product development process. For additional information please visit www.allseating.com or contact your local Allseating representative.
###
ABOUT ALLSEATING
For nearly four decades, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality and healthcare industries. Our 100,000 square foot facility in Toronto, Ontario, Canada is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.
For more info, visit our website: www.allseating.com
ABOUT EMANUELA FRATTINI MAGNUSSON
Emanuela Frattini Magnusson is a world renowned architect with a multi-disciplinary studio for architecture, interiors, and product design. Her career has encompassed the planning and design of large scale architectural and interior design projects to product designs scaling from furniture, textiles, and jewelry. She is also actively engaged in her work with Operation Design, a not-for-profit organization that creates art and design mentorship programs for NYC public schools.
Media Contacts:
Cody Suher
Associate Vice President, UpSpring PR
T: 646.722.8146