Chicago 2023: Obsessed with Onward

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Chicago 2023: Obsessed with Onward
2023 Chicago Showroom Will Unveil Three New Collections


Allseating’s 2023 Chicago Showroom Will Unveil Three New Collections
Equation™, Dart™, and Allora™ will be debuted in Allseating’s “Obsessed with Onward” themed showroom

Toronto, ON — June 2023 — Allseating will showcase its newest products, Equation, Dart, and Allora, during this year’s NeoCon. The showroom theme, titled “Obsessed with Onward,” will celebrate the brand's focus on the future and commitment to pushing the boundaries of what’s possible in the seating industry. Allseating will feature its new products alongside its latest and upcoming releases, Res, Rühe®, Innate®, and Attune, as well as enhancements to beloved products, including Tuck®, Exchange®, Mantra®, and Ayles. The company will also showcase its newly redesigned website with an upgraded SpecAll chair builder in this year’s showroom.

“Allseating is excited to look towards the future of the industry by pushing the limits of what’s possible with innovative products that contribute to a better future,” says Paul Vendittelli, President of Allseating. “We’re not just committed to the future — we’re obsessed with it.”

Discover everything Allseating has to offer in the company’s “Obsessed with Onward” showroom located across from the Mart at 325 N Wells Street, Suite 210. Recently celebrating its 40th anniversary in 2022, Allseating is now focusing on what’s to come, and this year’s Neocon lineup reflects the company’s commitment to the future. With three new product collections, Allseating will demonstrate how its seating solutions showcase the brand’s dedication to forward-thinking innovations. 

Equation: Equation is a modern, fully integrated task chair that fits effortlessly into any workspace, from home offices to corporate environments. Equation satisfies the demand for well-priced task chairs that can be adjusted quickly and seamlessly to the user’s preference and can fit aesthetically in any space. Incorporating Allseating’s patented back adjustment technology, the chair provides maximum support with minimal adjustments. Users can adjust the back of the chair with three settings. The weight-activated mechanism adjusts the chair to respond to a wide range of users without the need for a manual tension adjustment. With an integrated seat slider, Equation has a clean aesthetic and is available armless, with height-adjustable arms or with height-adjustable pivoting arms. Optional 2” adjustable lumbar and a fully adjustable headrest are also available to meet a wide range of ergonomic needs.

Dart: Dart is a sophisticated and versatile conference chair designed to accommodate a wide range of meeting spaces, from large boardrooms to smaller breakout areas. As the way people work continues to evolve, in-person collaboration becomes more critical, and Dart’s classic, contemporary design is perfect for inspiring collaboration and socializing with coworkers. The chair's fully upholstered frame, with horizontal stitching details along the back, provides both style and back support, making it an ideal choice for any setting. Dart is available in both midback and highback options and features a waterfall-edged seat that relieves stress on the hamstrings while sitting. Dart is available with either a conference “seven” arm or height-adjustable task arms. With its timeless style and polished aluminum finish, Dart will make a lasting impression in any conference or meeting space.

Allora: Allora™ is a simple, single-shell seating collection that is customizable and versatile, making it suitable for virtually any space. Inspired by the Italian “filler word” used when thinking of what to say, designers ScagnellatoFerrarese+Masiero imagined this side chair to accommodate the time spent in-between: waiting, meeting, and learning in places from lobbies and train stations to cafeterias and training rooms. Allora represents Allseating’s unwavering commitment to improving the user experience and pushing the boundaries of what’s possible in seating design. Allora is available in a range of variations to suit different needs, including with armrests, armless, or with a tablet arm. The armrest can be flipped inward and outward for customizable comfort, the 4-leg chairs can be linked, and the legs feature an exceptional glide that protects the frames from touching while stacked. The chair is stackable 20-high or 15-high with arms or a tablet. Allora offers an optional basket under the seat, which is perfect for education, training rooms, and any collaborative settings. Allora comes in five finishes: Blanco, Nero, Grigio, Rosso, and Blu, and with a 4-leg or collaborative base. An optional upholstered seat pad is also available for even further versatility and comfort.


These three new products will be featured in the Allseating Chicago showroom during Neocon alongside classic best-sellers and upcoming releases, including Res™, Rühe®, Innate®, and Attune™, as well as product enhancements to Tuck®, Exchange®, Mantra®, and Ayles™. Tuck will have a new mesh back available on all product variations and is featured with Allseating’s M2 mesh in nine colors. Exchange will have new enhancements, including a higher back, a tablet option, bent plywood arms, laminate on the 6” arm options, and power under the seat. Mantra and Ayles will be featuring a new wood base in three finishes, while Mantra will also be featuring wood arms in two finishes. Other best sellers, such as You®, L1®, and Eighty-Two®, will also be in the Chicago showroom. 


Allseating will also debut its fully redesigned website, featuring an intuitive navigation system, an upgraded SpecAll chair builder, and a resource center for inspiration and project organization. The new SpecAll tool now offers improved detail, clarity, and a 360-degree view, allowing users to easily select options, fabrics, and finishes. The website will also have a new "view in your room" feature for visualization in a user's own space as well as an inspirational gallery layout with product photography, lookbooks, and case studies. The new website will also include a resource center that provides inspiration for projects and allows users to save their own project boards. Product installations, idea starters, and all the necessary resources, such as fabrics and finishes, will be featured in the showroom in an inspirational gallery layout.


Alongside these new products and services, Allseating is proud to celebrate its recent BIFMA Level 3 designation, which applies to its entire product portfolio and makes them the first Canadian manufacturer to receive the designation in the "seating category." 

Allseating’s annual NeoCon party will take place on Monday, June 12th, from 3:00-6:00 PM CDT. Attendees can look forward to special guests, great music, and delicious food and beverages. To RSVP, please contact Allseating’s PR team:



For over 40 years, Allseating has been a leader in the design and development of solutions that adjust to the needs of customers in the office, educational, hospitality, and healthcare industries. Our 100,000-square-foot facility in Toronto, Ontario, Canada is home to our broad line of seating solutions. Whether it’s through innovative designs or comprehensive service programs, we’re always working at making people feel comfortable and productive.

For more info, visit our website:

Media Contacts
Grace Gathright
Associate Communications Director, UpSpring PR
T: 646.722.8146